Have you been at this “Instagram thing” for a while now? I’m not talking about a week (although some weeks can really feel like a year), but I mean you feel like you have been on the app for years and yet you aren’t seeing growth or sales from it. I feel you and instead of telling you 20 things that you could do today to make your Instagram skyrocket I want to share 3 REALLY IMPORTANT things that you are probably doing wrong. 3 things that if you switch today, you will start seeing more impact on Instagram.
3 Things You Are Doing Wrong on The ‘Gram
- Not posting consistently: if you look at your feed and scroll through, you should be able to see a consistent schedule and strategy. Maybe your schedule is posting 4 times a week on your feed and on your stories. Stick with that and not just for one month, but for an entire year. I also recommend staying consistent with things like hosting Q&A chats every Monday, or a Live once a month. That way people know when and where they can find you.
- Not stopping the scroll in the first 5 seconds: are your captions and content show-stopping or are they just okay? Give your community a reason to stop scrolling or leaving the app within a few seconds of seeing your post. You can do this through your copy or imagery that you are sharing. A perfect example is the title of this blog post. Did it make you click through and read? Then it did its job. Every post you put up should have that show-stopping energy behind it.
- Not utilizing Reels: I know, I know. Reels are scary but they are the number one way to grow and reach more people on Instagram these days. Here is a blog post all about how to use Instagram Reels, including tutorials, a challenge, and all the reasons you need to be utilizing them.
By changing these 3 simple parts of your Instagram strategy, over time you will see…
- More engagement
- Higher reach
- Actual sales
- A community that you feel truly connected to