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20 Instagram Reels Ideas

January 4, 2022

I think it’s safe to say that Instagram Reels are here to stay and it’s time we take a deep dive into Instagram Reels and how to leverage them for your business. Instagram Reels came out last year largely in competition with TikTok. Reels are short-form videos designed to entertain, educate, inspire, or sell. They […]

I think it’s safe to say that Instagram Reels are here to stay and it’s time we take a deep dive into Instagram Reels and how to leverage them for your business. Instagram Reels came out last year largely in competition with TikTok. Reels are short-form videos designed to entertain, educate, inspire, or sell. They can range from 3-60 seconds depending on your specific account and are one of the fastest ways to grow your account on Instagram now. 

One of the biggest complaints I hear about Reels is that they take so much time to create. From idea to execution to editing to finally hitting publish, it’s a lot. That’s why I want to help get you started with 20 Instagram Reel Ideas. These ideas are designed to help get you started and provide inspiration so that you can modify and tailor them to your specific account. 

Read more about how to use Instagram Reels here. 

20 Instagram Reels Ideas

Before I jump into the 20 Instagram Reel Ideas, here are a few ways you can make the most of your content. 

  1. Share your Reels to TikTok: why not get the most bang for your buck by posting the same content on another platform. Be sure to download your video before publishing so that you don’t have a watermark. 
  2. Share Reels on Pinterest: vertical video content is one of the top performers on Pinterest so might as well re-share here. You do not need sound, but Pinterest does have sound options for you to use.
  3. Re-post Reels: no one is going to remember exactly what you posted last year, so if you have content that makes sense to repost do it! 

20 Instagram Reel Ideas

  1. Day in The Life
  2. Introduce yourself
  3. Share and debunk a common myth
  4. Solve a problem 
  5. Show behind the scenes of your office space
  6. Share a simple recipe people can recreate
  7. Feature a local shop or restaurant that you love
  8. Book roundup
  9. Outfit of the day
  10. What people think versus the reality
  11. Tell me you’re a small business owner (mom, college student, social media manager, home decor brand) without ACTUALLY telling me.
  12. 5 Things every person needs in their…. (office, kitchen, beauty drawer, car, luggage) 
  13. Travel Guide 
  14. DIY project
  15. Share your morning or nighttime routine
  16. Share a hack that you think everyone needs to know about
  17. Showcase a product/service you sell
  18. Package an order
  19. Share 3 journaling prompts
  20. What people can expect to see from you

 

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I'm Bailey, your new social media bestie.

Instead of doing what I thought I was supposed to be doing, I got intentional. I started asking “what if” all the time and I stopped putting so much pressure on myself to do things at the perfect time or the right way. Instead I took a little leap here and another there to create a life I love. 

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